About & Disclosure

Business Trust Council exists to answer one question for any given industry or region: how big is the trust gap, and where is it worst?

We publish benchmark research on the signals that make up that gap: review volume, rating, recency, response time and local search visibility, across industries and regions worldwide.

[Founder Name] and Simon Fadous are business owners themselves, running Made in Italy and bringing backgrounds from Salesforce and Canva.

Business Trust Council and Review Optimiser operate under common ownership.

Business Trust Score calculations follow a fixed, published methodology and are not subject to commercial influence. No organisation, including Review Optimiser, may alter, boost, or suppress a score. Business Trust Council does not identify or target individual businesses in its published research.

This site sells nothing. Businesses seeking a Business Trust Score or audit of their own organisation can approach Review Optimiser separately. That relationship has no bearing on published research.